Park Beer Store is in small letters at the corner (unseen here). I suppose this is better than a sagging banner, but the general effect is still sad.
The "beer store"sign is increasing in popularity. Where once newspapers or groceries might be advertised, now there's a bald, boozy call to passers by. Today at the corner of Fourth and 11th, new signage was going up:
4th Ave Beer House. I like a good liquor store sign as much as anyone, but these are kind of desperate. This is still actually a grocery store ("organic food" - ha ha ) with a new beery name.
I can't quite figure out how the signs, and the "relaxation" spas sprouting on almost every block, fit an ever-wealthier demographic, but I'm no expert in these matters.