The other day I was taking a picture of yet another liquor store (a worrying obsession, perhaps) when I realized that most of the older liquor store photographs I already had featured yellow signs. Yellow with red or black. Certainly there are other plenty of other color choices for a liquor store, & I have examples of them, but yellow seems to be a go-to hue. Not as consistently as old-school bodega yellow/red/blue, but still. I suppose (too bad) it's just a matter of visual immediacy, with no unofficial alcohol color code behind the choice. There are, after all, a ton of yellow shout-out store signs in the city, & maybe that's why I was drawn to notice more readily the ones I photographed. And maybe I'm not even noticing some of the liquor stores with subtler colored signs ...
And now I think it's time to stop thinking about this kind of thing. But if there are any liquor store historians out there...
And just before we drop the topic, here are a few yellow examples. I like them.
Upper East Side
Sheepshead Bay (well, part yellow & I like the sign too much to leave it out)