low-end world of ice cream continues to fascinate. This truck, seen off Fifth, across from a more upscale frozen yogurt shop, seems to have no name at all, unless it's the rather wan Soft Ice Cream. Appears to be playing it safe.
In another street turf division, I noticed one of the Bright Lights hauling trucks roaring up the street last night - this one was Staten Island Carting. You can see an, er, promotional video (of sorts) here.