I feel a bit sorry for Chris. Would you bother to help him out? If you were really into it, instead of choosing one cart guy to harangue, you could optimize the iced coffee and bagels experience for Chris by being a total jerk & demanding that both guys get their act together.
Update, 4/22. Well, the Times City Room covered this story today, and from one of the comments we learn that there's a whole slew of Chris notes all over Manhattan. An "art project", or slow burning promotional campaign? Maybe more will be revealed, but I'm kind of disappointed. I wanted to believe in him, hunched alone in a dingy studio apartment, eating his Ramen noodles & dreaming of a slightly more perfect universe. Damned tricksters.
Update, 4/23. Oh, the Times updated its story, & Chris is the work of a (of all places) Park Slope writer, Todd Lamb, though he claims that the 43rd Street notice is the work of an unknown imitator.